Sr. Account Manager
A guy with many interests, Jared Prazen currently lives with his wife, daughter, and son at the foot of the beautiful mountains of Northern Utah.
Don’t let the straight-laced look fool you. At a moment’s notice, he’ll let his hair down (well, figuratively speaking anyway), and bust out some Bon Jovi on karaoke night.
When he’s not putting his 10+ years of paid search experience to work for his clients, you might find Jared at the gym, out riding the trails on his mountain bike, hosting friends and family for a scratch-made Mediterranean meal, or noodling (somewhat badly) on his guitar.
Posts by Jared Prazen
Even before COVID-19 forced nearly all schools to transition with little notice to an online learning format, cracks had started to show in the public regard for educational institutions that have long been regarded as a non-negotiable step in the pursuit of a successful career and life.
Well before COVID-19, 2020 was set to be a year of significant growth and change in the e-Learning space. In this article, we take a brief look at a handful of the trends driving these changes.
Since long before COVID-19 reared its head in the world, students in the pursuit of knowledge across a broad range of topics have been gravitating towards obtaining that knowledge online. While there are many factors driving this trend, the pandemic shutdown will likely serve only to accelerate it.
Google will always have a great deal more information about the person searching than we do. If we can use Google’s advanced AI and machine learning to better inform our bidding, that can lead to some impressive campaign results.
When marketing an E-Learning program via paid search on Google Ads or Bing, your account structure sets the foundation for how your campaigns will be managed, and ultimately how well they are set up for success.
With the ever-growing interest in E-Learning, it seems that new companies are entering the space every day and looking to carve out a niche for themselves. One thing that we often see missing in early marketing efforts is effective personalization.
One of the key enhancements that has made this possible is the practice of back-end data integration. As important as this is for all kinds of business models, it is equally or more important for marketers in the education space.