Sr. Account Manager
A guy with many interests, Jared Prazen currently lives with his wife, daughter, and son at the foot of the beautiful mountains of Northern Utah.
Don’t let the straight-laced look fool you. At a moment’s notice, he’ll let his hair down (well, figuratively speaking anyway), and bust out some Bon Jovi on karaoke night.
When he’s not putting his 10+ years of paid search experience to work for his clients, you might find Jared at the gym, out riding the trails on his mountain bike, hosting friends and family for a scratch-made Mediterranean meal, or noodling (somewhat badly) on his guitar.
Posts by Jared Prazen
For educational institutions running sizable campaigns on Google Ads, audiences should be viewed as a critical component for maintaining a competitive edge and boosting profitability, especially for student acquisition campaigns.
Optimizations can have unintended consequences, and with so many ways to look at your data, those consequences can easily go unnoticed or become very difficult to detect. Given the competitive nature of the education marketing space, you need every edge you can get.