Marc Berolo

Sr. Account Manager

According to Urban Dictionary, “Marc with a c is a name given only to the best. Marcs don’t come along often and when they do, hold onto them.”

Marc lives on Staten Island. Yes, he takes a FREE ferry home every night. On weekends, you can find Marc on the field…well, the paintball field. Believe it or not, there is such thing as a professional paintball player, and yes, Marc is one of them. He now travels the country and competes for fame, riches, and glory. For some reason, the riches haven’t come yet, but he’s working on it.

Marc knows his life sounds super exciting. But everyone must have something that keeps them level headed so they can fit through office doors. That’s where Marc’s career as a Senior Account Manager comes into play.

Marc’s competitive background explains why he only settles for the highest quality of enrollment performance and is always teaching himself the next skill to stay ahead of the game. Digital marketing is just like paintball: if you blink, your competitor could take you out.

Posts by Marc Berolo

COVID-19 has thrown a wrench in the future of many education institutions, and the urgency to drive online enrollments is higher than it has ever been. Institutions are now shifting the bulk of their on-campus lead budgets towards online, since they currently cannot enroll any on-campus students.
Search Query Reports, or SQR’s for short, are reports you download straight from your Google Ads account. These reports will show you which queries or “search terms” your keywords triggered while advertising.
One big mistake that many marketers make is treating all industries the same and applying similar strategies to very different businesses. The education sector is very different from other industries and therefore must be treated differently when approaching and executing ad copy.

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