Sr. Account Manager
You’ll usually find Valentin devising his plans of overthrowing Google from their throne as AI overlords. When he is not thinking about the robots spying on him in the shower, he’s actually pretty good at PPC.
But not just any kind of PPC – 100% organic, grass fed, free-range, GMO-free PPC!
Valentin is a specialist in innovating paid search account structures and is especially interested in the back-end of things; taking a look under the hood if you will.
His knowledge of the education space can theoretically qualify him for being a dean at an Ivy League school and his lead to application conversion rates are on point!
Posts by Valentin Kurdov
The global change brought about by COVID-19 has accelerated many processes that were already in place. Higher education should brace for the beginning of a technology-centric and student-focused future.
The lead generation journey for e-Learning businesses involves finding high-quality leads and transforming these leads into loyal customers. Focusing on improving lead quality will improve your return on ad spend.
One of the best tricks in the book to increase search ads relevance is to use something called “granular headline 1s”. Granular headline 1s refers to matching the headline 1s in our PPC ad copy to the keywords we have selected on an individual basis.
Colleges want to reopen their campuses at the latest for the fall class of 2020 but there is now the worry of the legal liabilities they will face if students get sick while attending classes. There is the possibility that education institutions can get sued if this is to happen.
Bad leads are frustrating from a sales perspective but they’re usually much cheaper than good quality leads. The problem, however, is that a large number of bad quality leads causes disruption in your sales process.
There is one thing on the minds of many education institutions right now, and that is what is going to happen to their fall semesters that are scheduled to start a few months from now. The truth is that nobody really knows. What we do know is that it will largely depend on how the COVID-19 situation develops over time.
The E-Learning industry is definitely a beneficiary from the COVID-19 situation. In this article, we’ll explore data to back up this inference and try to look on the bright side.
Having the right account structure and optimizing your campaigns accordingly is extremely important. However, the key is not to optimize everything, but to optimize the right things. This article will talk about what KPIs we should be looking at when making strategic decisions and allocating budgets.